Will Pate | Will's Newsletter

Oliver Buchannon

Will Pate

Good Ideas Crowd Out Great Ones

Nov 14, 2025

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3 min read

Good Ideas Crowd Out Great Ones

Doing less drives more growth

The Trust Equation

Sep 26, 2025

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4 min read

The Trust Equation

If you can measure it, you can improve it

Paying More for Customers

Aug 8, 2025

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2 min read

Paying More for Customers

The joys of customer acquisition inflation

Speaking Truth

Jul 26, 2025

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2 min read

Speaking Truth

Building trust with honesty

GM to the GM

Jul 18, 2025

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3 min read

GM to the GM

Good Morning, General Manager

Toronto The Ambitious

Jul 10, 2025

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3 min read

Toronto The Ambitious

Notes from Toronto Tech Week